About Us


Where there is scent there is ...inspiration.

At Al-Deen we believe that memories and traditions matter. They remind us of who we are and what we stand for.

Traditions do not necessarily mean outdated. We have revolutionised the way oriental perfumes are perceived. Our scents close the generation gaps to keep it flourishing. We are passionate about capturing pleasurable memories and retaining it for the future.

That's why our olfactory pioneers have carefully crafted timeless scents which hold the experiences of the past and embrace the future. By sourcing the finest ingredients from around the world, we are able to captivate a diverse range of fragrances in the very heart of Singapore.

Inspired by memories, moved by time.